Northern Irish independent baker Graham’s Bakery has relaunched its range of traditional Irish biscuits and secured a deal to export products to Mexico.
The family–owned and managed bakery, based at Dromore in Co Down, is now supplying its Irish shortbread biscuits and oat cookies to a leading food distributor in Mexico.
Graham’s also supplies biscuits and other products to supermarkets in Britain (Tesco, Sainsbury’s, Budgens, Co-op, Scotmid, Ocado, Nisa and Amazon), the Republic of Ireland, the US, the United Arab Emirates and Spain.
Tim Graham, Graham’s sales director, said: “We’ve a strategic focus on growth through developing sales outside Northern Ireland and have been exploring opportunities in a number of international markets.
“We had the opportunity to meet with the Mexican buyers through our representative in Spain. They were impressed by the quality of our shortbread and oat cookies and also liked our new-look packaging, which subtly emphasises our traditional Irish identity.”
The new packaging spotlights the provenance of the biscuits, he added, and shows they are produced from an old family recipe. It has been redesigned to enable the packets to be stacked upright – each 135g pack contains eight biscuits.
Both biscuits have won UK Great Taste awards, and the oat cookies won a double gold in the 2016 awards.