Greggs has unveiled its latest concept shop – its take on a local bakery-style shop – as exclusively revealed by British Baker last November.
The new format, called Greggs The Bakery, has opened just doors down from the company’s very first shop in Gosforth, Newcastle, which opened in 1951.
The new store has 75 new products on offer, including chocolate & orange scones, cheesecake and giant cupcakes, and becomes the third arm of the retail brand after its traditional Greggs stores and Greggs Moment, its coffee shop format.
Ken McMeikan, chief executive of Greggs, the BB75 leading bakery retailer, told British Baker last year that the third concept would focus on “traditional bakery products”.
Greggs The Bakery incorporates a new shop layout and design to differentiate itself from Greggs food-on-the-go shops and is designed by Phil Watts, the man involved in the design of Greggs Moment.
Speaking at the launch, McMeikan said: “We are excited to launch our latest concept shop that showcases Greggs’ bakery credentials, and gives customers a traditional bakery shopping experience.
“Fittingly, we have chosen a location close to the site of first-ever Greggs shop, and we hope our customers love it.”
For more information on Greggs The Bakery see this week’s edition of British Baker.