The cost of a basket of 35 popular products – including white bread – fell £85.80 in January, the cheapest it has been in more than a year.

The research by, the shopping and comparison website, recorded the cheapest price in 13 months, since the mySupermarket Groceries Tracker was launched. (The tracker monitors the cost of the same 35 most commonly bought grocery products, on a monthly basis.)

The mySupermarket data follows recent news that sales in the grocery sector fell 0.2%, with Tesco, Asda and Morrisons all dropping market share. The same basket of goods in January 2016 was 2% lower in price than it was in January 2015, a saving of £2.33 per shop.

Kim Ludlow, managing director of, said: “We are delighted to see the cost of weekly staples come down even further in price as this represents a great saving for shoppers across the UK.”

The average cost of a loaf of white bread (without multi-buy), which was one of the 35 popular products included in the research, was £1.24 in both January 2015 and January 2016.