Hobbs House Bakery launched a range of its artisan breads in Harrods this week, marking its first supply deal with the retailer.

The range includes its top-selling Sherston loaf, an Organic Shepherds Loaf, Fig and Walnut bread, and a selection of sourdough loaves, which are displayed on a dedicated table in the world-famous retailer’s Food Hall.

Trevor Herbert, managing director, told British Baker that the Cotswolds bakery was “immensely pleased” to have its bread available in the capital city. He said there may be opportunities to supply other products to Harrods in the future, but that its wholesale focus is currently on bread.

“That Harrods has given us this opportunity is very satisfying and validates our decision to stay true to the traditional production methods that we continue to use at Hobbs House bakery,” said Herbert. “This is good news for the industry, for us and for the many employees that we have.”

He explained that Harrods had contacted the bakery as it was refreshing its artisan bread offering, and was aware of the bakery due to Tom and Henry Herbert’s Channel 4 programme The Fabulous Baker Brothers.

Herbert added: “We currently have eight apprentices in various positions within the company, this we believe is all part of enabling the baking industry to survive in the future.”