Irwin’s Bakery division Howell’s House, will see its new Spooky Snowballs stocked in 350 Asda stores across the UK.
The firm, will supply its Halloween-inspired products under Asda’s Chosen by You brand, which it says represents a major contract for the Northern Irish company.
Spooky Snowballs are a special seasonal version of the bakery’s Snowy Joeys cakes.
Chris Moore, national account manager for Irwin’s said: “We’re delighted that the quality of our snowball range has been recognised again. We’re hoping to sell up to 100,000 packs of our delicious Spooky Snowballs in the run up to Halloween and Bonfire Night.”