The Hummingbird Bakery has invested in a new mobile bakery unit designed to cater for festivals and events across the UK.
The London-based cupcake bakery, which set up its first outlet in 2004 on Portobello Road in Notting Hill, has developed the purpose-built mobile bakery unit, complete with on-board ovens, fridges and coffee machines, to serve freshly-made cupcakes, bakery goods and beverages to the public nationwide.
The firm, owned by founder Tarek Malouf, has taken the mobile unit to its first event this weekend, the Lovebox Festival 2012 in Victoria Park, East London. It is scheduled to be attending a wealth of music festivals throughout the year, including the Isle of Wight Festival, Latitude Festival, V Festival and Bestival.
In a statement on the company’s website, The Hummingbird Bakery said: “Sticking to our rules of baking from fresh for the best-tasting cakes, we bake each one of our cupcakes freshly in the unit and frost them by hand, just as we would in our kitchens. So you get the same great Hummingbird Bakery taste, with the addition of some amazing new scenery.”