Morrisons and Amazon are extending their same-day delivery service to more cities across the UK, including Glasgow, Newcastle and Portsmouth.
The Morrisons at Amazon service is currently available to Amazon Prime Now customers in four cities – Leeds, Manchester, Birmingham, and parts of London and the home counties.
The service is now beginning to be rolled out to other parts of the UK including Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth with further cities expected to come on board in future years.
Customers can order a Morrisons shop online, which is then picked at a local Morrisons store, and delivered by Amazon. The option of delivery within one hour of the order being placed is available for many customers across these cities.
Several own-label bakery items are available via the service, including Morrisons White Tortilla Wraps, Mini Breadsticks, Plain Naan Bread and Sponge Fingers.
The expansion will see Morrisons become a retailer on Amazon’s Prime Now website and app, while continuing to act as a wholesaler for all Amazon’s other UK grocery offers.
“Amazon has been a valued partner of Morrisons for over three years, and we are pleased to be expanding our relationship together. Continuing to partner with the best digital operators such as Amazon is a significant, capital-light growth opportunity for Morrisons,” said Morrisons chief executive David Potts.
The Morrisons store on Prime Now first launched in the UK in 2016, under an agreement that saw the supermarket provide a wholesale supply service to Amazon for a range of its ambient, fresh and frozen products.
Doug Gurr, Amazon UK country manager, added: “We are committed to growing our grocery business so that we can continue to deliver what we know our customers will always care about – low prices, vast selection and fast delivery – and our relationship with Morrisons is an important part of that long-term growth. With the Morrisons store on Prime Now, many Prime members can do their full weekly grocery shop online through Prime Now with ultra-fast same-day delivery.”