Morrisons is to launch a new loyalty card scheme in a bid to climb back up the ranks in the supermarket battles.
The Match & More card will award points equivalent to the price difference between its items and those which are cheaper in other supermarkets, with a focus on discount chains Aldi and Lidl.
The scheme will be launched into 11 stores, before being rolled out the remaining Morrsions supermarkets across the country before Christmas.
Dalton Philips, Morrison’s chief executive told the BBC: “We want to make sure that we do all the hard work and customers do not have to worry about checking prices anywhere else.”
Morrisons customers will get the difference in price of their full shop in the form of points on their discount card.