Oliver Adams, the craft bakery chain, has opened a new shop at Northants Cricket Ground - its first partnership with a sports brand.

The company currently operates 28 stores, along with 22 Firkins.

Mark Jarvis, Oliver Adams’ managing director, said: “We are proud to have this new association with Northants Cricket. It is our first venture into the sporting scene and makes perfect sense for us as a company to work with the Northants Cricket and build even stronger links with the community here in Northampton.”

David Smith, chief executive of Northants Cricket, said: “I am delighted with our new commercial partnership with Oliver Adams which is a very well-known, strong local iconic brand. We believe this will help us fill a gap in our current food offering and we very much look forward to working with our new partners.”

The new shop at the County Ground opened for the NatWest T20 Blast game against the Yorkshire Vikings on Friday, June 13.