Prima Bakeries in Cornwall has created a ‘flakey pasty’ inspired by a song a local man wrote about his love of pasties, with all proceeds going to Children’s Hospice South West. 

The Steve Heller Flakey Pasty is on sale in Prima Bakeries across Cornwall, inspired by a song (and rap) that Heller wrote.

For each pasty sold between March and June, 20p will go to Children’s Hospice South West, which supports local children living with life-limiting and life-threatening illnesses.

Heller, well-known locally for his love of all things Cornish, penned the song Pasties not Pies in honour of his love for Cornish pasties.

Mark Norton, MD of Prima Bakeries, said: “We are delighted to be working with Steve to create one ‘Heller-va’ Pasty and raise money for CHSW at the same time.”

Heller said: "Having my own pasty is an honour, especially being proper Cornish and being a huge lover of them.

“When I first met with Prima to discuss how we were going to sell the Steve Heller Flakey Pasty it only seemed right for it help raise money for Children’s Hospice South West, who do an amazing job helping children and families in our area.”

“We had great fun making the video advertising the pasty and it makes it all the better that we are able to give something back to the community.”

Watch the video here. To donate to Children’s Hospice South West, go here.