Patisserie Valerie will open a new site in Eastbourne, East Sussex, this weekend taking its total number of outlets to 62.

The firm is part of the Birmingham-based Patisserie Holdings business, which ranked 14 in British Baker’s BB75 list of high street bakery retailers based on store count. The new outlet on Terminus Road will create 25 jobs and be officially opened on Saturday (4 August) by the Worshipful the Mayor of Eastbourne, Councillor Mike Thompson.

Patisserie Valerie’s newest outlet has helped to bring the group’s total store count to 93, alongside 27 Drucker sites and four Baker & Spice stores.

Paul May, chief executive officer of Patisserie Valerie, said: "Despite the current climate of doom and gloom, we have been able to bring investment and new jobs to the UK’s high streets. If anything, the enthusiasm of the public has taken us by surprise so we have continued to look for high quality shopping venues in which to open.
"All of this puts us in a different market place from any other chain and is why we have been able to gain so many new customers in the last year and continue to provide much needed jobs."

The firm said in the past year it has continued to expand beyond its London base, with over a 50% increase in the number of outlets across the country.