French artisan bakery Paul UK is to open its first shop outside London, as the beginning of a brand roll-out.

The bakery will open in Oxford at the beginning of December, and the company plans to establish a further five shops in 2015, in London and other locations throughout the UK.

It takes Paul’s total UK sites to 31, and will create 20 new jobs on the Oxford high street.

Jean-Michel Orieux, chief executive of Paul UK, commented: “Oxford is the ideal location for our first bakery outside London, as we believe it has a wonderful balance of cultural heritage, a well-established local community and vibrant economic and tourism activity, which can clearly embrace the growth of our business.

“We think that Paul will be a great addition to the busy high street and that the people of the area will enjoy our exclusive range of traditional, hand-crafted bakery and fine patisserie products.”

The Oxford bakery will sell patisserie, Viennoiserie, gourmet salads and sandwiches. It will also sell coffee and a range of Christmas and seasonal products; including soups, croques and pizzas.

The opening of the new site is planned for Monday 8 December.