Following a successful three-month trial in London, Pret A Manger’s 25p reusable cup discount has been rolled out across all its UK stores.
The trial was put in place in April this year across its stores in London, and the retail chain has now revealed that customers will receive 25p off any barista-prepared organic coffees, teas and hot chocolates if they bring in their own reusable cup.
Caroline Cromar, Pret’s brand director, said the company was really encouraged by the response to the trial.
“We are delighted to now be rolling the discount out to all Pret shops around the UK,” said Cromar. “We’re really pleased the see the uptake the incentive has had in our London shops so far. It’s one small step we can take to encourage a reduction in paper cup usage across the UK.”
Pret recently trialled its vegetarian concept Veggie Pret in Soho, London, which led to a second store opening in Shoreditch in March 2017 following its success.