Proper Cornish Group is preparing for innovation growth by recruiting a new marketing director, sales director and NPD manager. 

Former Pasty Association chairman Mark Muncey has been made marketing director. He will drive awareness of the company’s Proper Cornish pasty brand, and its Furniss biscuits.

Muncey told British Baker the move was to help set a new direction for the company. He said: “It’s all about growth and strengthening the team, we are focusing on innovation - especially with some exciting new product developments coming up.  

“We have a fantastic opportunity to come out of the recession and innovate. We will be looking at working with new partners, especially with the introduction of new products.”

David Jeffs has filled the group sales director role. His background includes work at Olives Et Al and Avilton Foods.

Diana Lewis, who has worked at St Merryn Foods, has been named NPD manager.

In January 2013, the Bodmin-based pasty company received £1.5m in investment, from the Business Catalyst Fund, to build a new bakery.