A London bakery will celebrate 100 years of their business by selling a traditional penny loaf.

Parkers Bakery in Northfield Avenue, West London, will recreate a scene from the 20th century by dressing up and exchanging its traditional penny loaf for one old penny, on 12 July (while stocks last).

When Parker’s bakery first opened, there were 240 pennies to the pound, and an average family income was about £100 a year.

The bakery was founded in 1913 by Thomas Parker, and still remains a family business.

Parker’s is now run by Brian Davis, who said: “We’re proud to have survived two world wars and several recessions by concentrating on quality products and personalised service.

“The penny loaf idea is our way of saying thank you to our many loyal customers.”