Scotmid Co-operative is supporting the seventh Real Bread Week (9 to 15 May) in partnership with Edinburgh-based The Breadwinner Bakery.
Real bread is defined as being made without the use of processing aids or any other artificial additives. Bakers and consumers alike are urged to bake or buy some real bread in support of the week.
Chris Young, Real Bread campaign coordinator, said: “It’s great to have The Breadwinner Bakery in Edinburgh supporting and getting involved in Real Bread Week. It’s also great to see Scotmid Co-operative working in partnership with the bakery, so that more people have the opportunity to enjoy their Real Bread.”
Kristopher McVey, director of The Breadwinner Bakery, said: “Since we opened our doors in 1973, our principles in baking have always been the same; to use no chemicals or additives, to source our milled flour locally and to allow time to ferment our doughs naturally. We firmly believe that not only does this produce a superior taste and quality of bread but it is, most importantly, the healthiest choice for our customers.
Stephen Brown, Scotmid’s bakery and local sourcing manager, said: “We are delighted to lend our support to the Real Bread campaign – working with partners such as The Breadwinner Bakery has allowed us to share their passion and commitment with our customers, offering them craft-baked goods that might otherwise be lost.”