Starbucks has launched its own self-service version to rival Costa Coffee.

Starbucks On The Go, a first for the global company, has been introduced as part of a strategy to serve its coffee at roadside locations, transports hubs and in retail businesses.

Starbucks On the Go, its new premium self-service coffee machines, will be launched as a trial with Sainsbury’s in four locations at Sainsbury’s Local and Sainsbury’s forecourts next week.

Kris Engskov, managing director at Starbucks UK, said: “Following the strong response from customers about the convenience of being able to have the great quality of Starbucks on the go, we are delighted to introduce our new self-service solution, Starbucks On the Go, here in the UK. This is part of our wider strategy to have the best-quality coffee available to our customers in all those places where customers want and expect to see us.

“We already serve over two million customers every week in our stores, and by increasing the places where consumers can buy Starbucks coffee means we will tap into the huge opportunity around convenience and coffee away from home.”