High street sandwich chain Subway has opened its 10th store in an East of England Co-op shop.

The new Subway store in Norwich has created 11 new jobs and will offer customers a wide range of subs and flatbreads.

Since opening its first ‘non-traditional’ (off-high street) store in the region, Subway said it has created more than 90 jobs for local residents, with further development planned for next year.

Brendan Smith, head of retail operations for the East of England Co-op, said the new store marked a milestone for the Subway brand.

“It has enabled us to create more jobs for local people,” he said. “Partnering with the Subway brand has enhanced our offering to customers and we look forward to exploring further opportunities in the New Year.”

Liam Dalgarno, regional development agent for Subway, worked with the East of England Co-op on the opening.

He said: “We are very excited to be opening another store in the partnership, which also marks the 750th non-traditional Subway store in the UK and Ireland.”

This month, Subway appointed Peter Dowding as the country director for the UK and Ireland.