Sandwich chain Subway is to launch a new health-focused advertising campaign next week, featuring sports stars.

Olympic gymnast Louis Smith and international boxer Anthony Ogogo are shown requesting more salad in their low-fat subs in the ad, which is designed to reflect the work Subway has been doing with the Department of Health.

The sandwich brand said it was currently in discussions to become one of the first signatories to the latest of the UK Government’s Responsibility Deal pledges, which aims to improve access to fruit and vegetables as part of a healthy diet.

The £1m ‘Where Winners Eat’ campaign will air on national television from 21 November, and will be supported through social media, PR, and SUBCARD communications.

Subway will also be working with Irish rugby star Tommy Bowe who will join the likes of Smith and Ogogo, as the latest Subway Famous Fan in the UK. The parallel campaign will run across national television in the Republic of Ireland.

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