US-based Dunkin’ Donuts is looking to return to the UK market next year as part of a Europe-wide expansion plan.
Nigel Travis, president of parent group Dunkin’ Brands, which also owns ice cream brand Baskin Robbins, told US analysts the doughnut firm would look to rival the likes of Krispy Kreme UK, Greggs and Starbucks with its range of breakfast sandwiches, “slightly milder” coffee and signature doughnut offering.
He added that the group is looking to grow both brands in Europe by up to 400 stores in the next five years, with 91 Dunkin’ Donuts sites and 356 Baskin Robbins outlets currently operating on the continent. This only accounts for 1% of the firm’s overall profits.
Travis said there was “enormous interest” in Dunkin’ Donuts throughout the UK, despite the brand disappearing back in the 1990s.
The Financial Times said Travis met with 30 potential UK franchisers for the doughnut brand back in May, and the firm would look to open 80 Baskin Robbins stores in the next three years, creating 400 jobs.