Waitrose has introduced a new item to its patisserie counters, designed by an ITV viewer.
The Ginger and Orange Cherubs were entered by Anne Aitken into ITV’s Lorraine’s Taste Off competition earlier this year.
The competition saw viewers given the chance to see their product sold in Waitrose stores across the country.
The Cherubs were officially unveiled live on Lorraine by John Whaite, winner of the third series of the BBC’s The Great British Bake Off.
They contain ginger, orange, apricots and sultanas and are based on a traditional Yorkshire recipe handed down by generations of Aitken’s family.
Aitken said: “I cannot believe that my little Ginger and Orange Cherubs are going to be served on Waitrose patisserie counters for everyone to try. I call them Cherubs because my mum used to call us her ‘little ginger cherubs’ - not only are we a family of redheads, we’re also gingerholics!”
Tracey Anderson, Waitrose product developer, added: “Waitrose customers will love these little Cherubs; you can taste the delicious orange and ginger flavours and the texture is a gorgeous mix between a scone and a rock cake - the ultimate sweet treat.”
Waitrose Ginger and Orange Cherubs are available at all patisserie counters, costing 79p.