British Baker’s owner William Reed Business Media (WRBM) has purchased the Allegra Foodservice business, formerly a division of Allegra Strategies. 

The Allegra Foodservice business focuses on research and information within the restaurant, foodservice and hospitality sectors through brands such as Allegra Food Strategy Forum, Allegra Eating Out Panel, Allegra Restaurant Brand Portal and The Allegra Restaurant Leader Summit.

While the deal will allow Allegra Strategies to focus and expand its core coffee research practice, WRBM has taken a minority strategic stake in Allegra’s World Coffee Portal business.

Charles Reed, group managing director of WRBM, said: “This acquisition helps reaffirm WRBM’s position as the clear market leader for insight, news and research in the retail, foodservice and hospitality markets.

“Each element is highly complementary to WRBM’s existing businesses.”

 Jeffrey Young, managing director of Allegra Strategies, added that WRBM’s reach within the hospitality sector will “enable Allegra Foodservice to provide better services” to its existing clients.

“After 15 years of producing good work in this sector, I am delighted William Reed Business Media will be taking Allegra Strategies’ Foodservice business forward into a very promising new era,” he said.

“I am also truly excited to be working closely with highly experienced media owner, WRBM, on the development of Allegra World Coffee Portal, a specialist digital knowledge platform on coffee sector trends and analysis across the globe.”