Greggs has announced a partnership with X Factor’s Cheryl Fernandez-Versini to launch a new product.
The bakery has created a fundraising partnership with the pop star to raise money for her charity, Cheryl’s Trust.
A limited-edition Belgian Chocolate Crunch Bar has been created for the link-up, and 5p from each sale will go to the charity, which aims to support disadvantaged young people in the north east of England.
The bars will be available in shops for eight weeks from 8 September.
Fernandez-Versini commented: “It’s great to have Greggs on board supporting The Trust and helping to give back to the north east. It really is a project that is close to my heart. It was lots of fun developing a special treat with Greggs, it was important for me to have something that I enjoy and I’m sure everyone else will love the Greggs Belgian Chocolate Crunch Bar too!”
Malcolm Copland, commercial director for Greggs, said: “We’re delighted to be involved with Cheryl’s Trust and helping to support young people - it’s a great cause to be part of. We know our customers often enjoy a coffee and a treat, so we’re hoping the Belgian Chocolate Crunch Bar is the perfect treat to satisfy taste buds, whilst also giving something back.”
Cheryl’s Trust was set up by Fernandez-Versini in January to help transform the lives of young people across the north east.
The celebrity, who released her fourth studio album Only Human last November, has revealed she will be letting co-judge Rita Ora take centre stage when it comes to performing on the 2015 series of the X Factor.