Baking Industry Awards finalist Megan Roberts has been appointed a student ambassador at Dawn Foods.

Roberts, who was a finalist in the Rising Star category in last year’s Baking Industry Awards, has joined fellow University College Birmingham (UCB) student Rebecca Orrell, who has been working with Dawn for the last six months.

Roberts and Orrell are working with Dawn, while continuing their studies, to gain insight into the operation of a major bakery manufacturer and are also partnering with Dawn on NPD projects.

They will work closely with Dawn Foods’ application chef Robin Loud on developing new recipe ideas, as well as blogging about seasonal recipes and their experiences in the professional bakery world.

“My love of bakery started with competitions at school and then I discovered the bakery course at UCB and decided to study my passion,” said Roberts.

“I love to create and there’s nothing more exciting than watching people eat and enjoy the food you have created. The science element of bakery – how ingredients work in a certain way for example – is also fascinating and the baking industry allows me to combine creativity with science and I love being part of it.”

Dawn Foods marketing manager Jacqui Passmore said the business was committed to supporting young people in the industry.

“It’s their passion for knowledge and desire to experiment that keeps product ideas exciting and fresh,” she added. “Our student ambassador project has been a great success, with both Dawn and the students gaining a great deal from it. We’re delighted to have Megan and Rebecca on board.”

The search is currently under way for the Baking Industry Awards 2019 Rising Star – for more information on this and other categories see here.