Christmas desserts see festive success

28 January, 2015
Christmas cake

Christmas desserts enjoy growth

All the major four traditional Christmas desserts enjoyed significant growth in both volume and value sales over the 2014/2015 festive period. 

In figures collated for British Baker by Kantar Worldpanel for the four weeks to 4 January 2015, the biggest supermarket winner was Christmas cake. It boasted spend up by 16.2% on the same period in 2013/2014 from £36m to more than £40m with volume up 14% – making it the most popular traditional dessert of this Christmas season.

The dessert to place second-highest in increased spend this year was children’s favourite the chocolate Yule log. Value was up by 13.6% from £8.5m to almost £10m, though volume increase was up by just 8%.

Stollen cake was another festive dessert to enjoy an increase in spend of 12.1% from £2.5m to £2.7m, with volume sales also up by 13.1%.

As expected, mince pies remained popular with an even increase across volume and value of 10%, equating to a total spend of almost £4m.

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