From 1 to 7 July bakers were encouraged to maximise the popularity of American-inspired sweet treats, with product ideas from across the ponds.
Graham Ryder, owner of Peter’s Bakery in Manchester, who has taken part in the awareness week for the last two years, said: “This year we wanted to do even more to celebrate the event. We styled the bakery with red white and blue decorations and opted for a Vegas theme, producing cupcakes topped with chocolate dice, playing cards and even roulette chips – they were a big hit with our customers.”
Jacqui Passmore, marketing manager UK and Ireland for Dawn Foods, said: “We were delighted to have more bakers than ever register for this year’s National American Sweet Bakery Week. We’ve received excellent feedback from those who took part in the event, with many reporting incredible sales increases during the week.”
Bakers can still get a taste of the USA through Dawn’s wider Authentic American Bakery Campaign. Follow Dawn’s virtual food blogger and bakery enthusiast Dan Jackson’s adventures across the USA as he reports on trends and sends back recipe and theming ideas using Dawn’s American bakery products.
Go to www.dawnbakery.co.uk for full details, as well as the chance to enter monthly American-themed competitions and giveaways.