New edible Ghostbusters merchandise

08 March, 2016

Innovative Bites, the American snack and confectionary supplier, has signed a deal to launch limited-edition Ghostbusters Twinkies, called Key Lime Slime.

The deal has been signed with Hostess in the lead up to the UK release of the Ghostbusters film. The product, which features bright green cream filling, will be available to retail from early June.

Innovative Bites has confirmed listings with Selfridges, Sainsbury's and Urban Outfitters. The limited edition product will be sold in multi-packs of ten (RRP £5.50), and comes with the additional option of supporting point-of-sale, in the form of Ghostbusters branded shippers.

Haris Deane, brand and marketing manager at Innovative Bites, said: "Retailers are already snapping up the unique piece of edible movie merchandise, which will give consumers a taste of Ghostbusters – quite literally." 

He added: "The Ghostbusters franchise has a huge UK fan base, so we are confident the Key Lime Slime flavour will capture the public's imagination and absolutely fly off the shelves."

Twinkie in 1984 film

The Twinkie appeared in the original in 1984 Ghostbusters film, when Egon used a one as a metaphor for psychokinetic energy.  

Innovative Bites has been the sole distributors of Twinkies since the brand officially launched in the UK last year in three flavours - Original, Chocolate and Banana.

In January, Finsbury Food Group became a UK licensee for this year’s Ghostbusters film.





Site Search

Webinars 

    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.