Signature Flatbreads has added a trio of talent to its marketing team and kicked off a lunchtime-focused advertising campaign for brand Deli Kitchen.
The newly expanded team will focus on enhancing the brand’s visibility, developing creative campaigns and products, and continuing to drive growth for both Deli Kitchen and Signature Flatbreads. Joining the team are:
- Alice Iborra as senior brand manager. With a wealth of experience in brand strategy and product innovation, Iborra will oversee the development and execution of Deli Kitchen’s brand vision, ensuring it resonates with both loyal and future customers. Through her previous tenures at KP Snacks and Lactalis, she acquired an ability to navigate a fast-paced environment while fostering collaboration across partner teams.
- Holly Hadland as social media manager. Tasked with elevating the company’s online presence, Hadland will lead Signature Flatbreads’ social media strategy, engaging audiences through innovative content and meaningful interactions. With a proven track record of growing digital communities, Hadland will ensure the brand continues to thrive in today’s competitive digital landscape.
- Ellice Nweje as marketing assistant. Bringing fresh ideas and a keen eye for detail, Nweje will support the team in executing marketing campaigns and driving seamless collaboration across departments. With a background in marketing and PR, Nweje is set to play a pivotal role in amplifying Signature Flatbreads marketing efforts, the firm said.
Commenting on the new members of the marketing team, Tim Wittekind, head of brand, NPD & innovation at Signature Flatbreads said: “Their diverse expertise will be instrumental as we continue to grow the Deli Kitchen brand and innovate the bakery sector. We aim to drive considerable growth for Deli Kitchen, kick starting 2025 with the launch of our striking lunchtime advertising campaign after a 2024 which exceeded expectations.”
The out-of-home campaign is targeting the lunchtime occasion following research which found that 48% of Brits are stuck in a ‘lunch rut’. Aiming to offer some inspiration, it focuses on Deli Kitchen’s Carb Lite Wraps and new Protein Wraps to inspire consumers to liven up their lunch break. As part of this, the brand has created three ‘bold, colourful visual variations’ which will feature across 2,750 tube card panels across all London Underground lines, as well as the underground and train network in Northampton, Milton Keynes, and Bedford. It kicks off on the 14 January and runs for two weeks.
The recent developments follow a strong year of growth for both the brand and owner Signature Flatbreads. The Dunstable-based manufacturer marked its 40th anniversary in September by unveiling plans to invest £150m to further increase capacity and expand its product range. It followed shortly after the business was named Bakery Manufacturer of the Year at the 2023 Baking Industry Awards, with Deli Kitchen among the finalists for the first-ever Bakery Brand of the Year category at the 2024 awards.
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