Bonds to launch American baked goods line

Traditional British confectionery company, Bonds of London, has launched an extensive new range of American products.

Bonds has added 80 new lines to its American category, making it one of the biggest suppliers of US confectionery products in the UK.

The new lines include Hostess Twinkies & Snoballs, and Cookie Dough Bites.

Vishal Madhu, the founder of Innovative Bites, which recently acquired Bonds, said: “The trend for American confectionery and snacks continues to grow exponentially, so we felt it was time to up weight this offering for Bonds of London’s 7,000-plus customers across the UK.”