The Fast Track 100 celebrates the best of British entrepreneurship, bringing together the founders and directors of the UK’s private companies with the fastest-growing sales. The Ones to Watch award, sponsored by Virgin, recognises the up-and-coming UK company with the strongest sales growth and potential for further success.
The award comes as Genius is targeting £65m sales in 2016, having acquired a new production facility from Chapel Foods to expand its frozen free-from offering. Genius has a 27% value share of free-from bakery in Britain (IRI Worldwide MAT to 18 June 2016), with over one million customers now buying the brand (Kantar Worldpanel 52 w/e 3 January 2016).
Genius CEO Roz Cuschieri said: “This is a fantastic achievement for Genius. We are delighted that our hard work and potential for further growth has been recognised by such a prestigious organisation.”
Genius was launched in 2009 by founder and product director Lucinda Bruce-Gardyne and now employs more than 600 people. It supplies gluten-free bread, rolls, crumpets, pancakes, croissants, pains au chocolat, brioches, pies and pastry to a number of countries and is the gluten-free category leader in the UK.
In April, the company outlined an ambitious international growth plan.