Little Dessert Shop, which has nearly 50 locations across the UK, has rebranded and unveiled a new ‘Pleasure without guilt’ menu focusing on indulgent, limited-edition treats.
The new menu features seasonal delights and is aimed at modern dessert lovers who want the ‘latest and greatest in trending flavours and treats’.
Current items include Sticky Toffee Cakey Dough (not to be confused with cookie dough) comprising sticky toffee-infused double chocolate dough and salted caramel sauce, served with warm custard or vanilla ice cream. There’s also the Golden Lotus Bananza French Toast, which sees cinnamon sugar brioche, Lotus crumbs, and caramelised banana, topped with a choice of chocolate or vanilla ice cream.
Also joining the range is the Endless Temptation Waffle, loaded with Kinder Bueno, Flake, hazelnut chocolate, and white hazelnut chocolate, finished off with an ice cream scoop.
They join alongside a new beverage line-up and a kids’ menu which are available at 34 of the firm’s locations as well as via its website for home delivery. The kids menu features classic dessert parlour items including a banana split, as well as colourful innovation such as the Bear Crunch Pop (an bear-shaped ice cream with toppings), and Unicorn Waffle with marshmallow fluff, unicorn chocolate, sprinkles, bubblegum chocolate, banana slices and ice cream.
Founded in 2015, Little Dessert Shop has sites across the UK including in London, Manchester, Birmingham, and Wolverhampton. The business describes itself as a ‘beloved destination for indulgent, Instagram-worthy desserts’, adding that its ethos isn’t just about food, it’s about creating memorable experiences. As such, the new look extends to each store’s casual dining atmosphere with a palette of vibrant colours including blue, pink, orange, and purple.
“We’ve always been about bringing people together over extraordinary desserts,” said Maz Ali, co-founder of Little Dessert Shop. “Our rebrand reflects the evolution of our brand and showcases the next chapter of innovation that we’re about to embark on.”
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