Simply the zest

The icing contains real lemon juice and requires heating in a microwave or bain-marie before use. Alternatively, a pipeable buttercream filling or topping can be created by beating the icing with cake margarine at a ratio of 50/50. The 5th Avenue range is available in 12.5kg pails.

Alison Daniels, category marketing manager, says: “The key to doughnuts is freshness, variety and added value. Research shows that 80% of bakery items are bought on impulse – consumers buy with their eyes.”

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