A selection of whole cakes, muffins, and cake bars

Source: Regal Food Products Group

Yorkshire-based cake manufacturer Love Handmade Cakes has been acquired by Regal Food Products Group for an undisclosed sum.

Established in 2004 in Leeds, West Yorkshire, Love Handmade Cakes (formerly Exquisite Handmade Cakes) manufactures a range of over 100 cakes, traybakes, individual cake bars and muffins for foodservice wholesalers, coffee shops, distributors, and other foodservice outlets.

The business will continue to operate as an independent business whilst benefitting from its new owner’s resources and investments, Regal said.

The acquisition is set to boost and complement Regal’s portfolio of bakery brands, including Regal Bakery, Yorkshire Baking Company, The Cake Emporium and Just Desserts Yorkshire, which it bought in January 2022. Regal added that it would also provide opportunities for expansion, development and growth in the foodservice area of the business as well as the new desserts division.

“Long-term growth through acquisition is integral to the group and our family of brands, putting us in a position where we can offer our customers a solid mix of quality bakery products for both foodservice and retail,” said Younis Chaudhry, CEO of Regal Food Products Group.

“Love Handmade Cakes brings us new opportunities to develop and introduce a new range of products, including individually wrapped flapjacks, wrapped cake bars, muffins and other ‘countertop’ favourites. Servicing customers on all business levels remains a key focus of ours and the acquisition bring us the ability to further reinforce this,” Chowdry added.

Founded in the heart of Yorkshire, Regal Foods manufactures and distributes a range specialising in south Asian bakery and confectionery products as well as mainstream confectionery.

It recently bolstered its portfolio with its first non-food and drink business, Packaging ‘R’ Us. The acquisition comes in response to Regal’s long-term vision of expanding and strengthening its wholesale and foodservice offering, whilst providing a diverse range within its brand portfolio.