St Pierre Groupe has launched new all-butter croissants to tap the indulgent breakfast trend.
The flaky All Butter Croissants had a sweet and buttery taste and offered consumers an indulgent breakfast, said the firm. Made in France, the croissants are sold in a pack of four with an rsp of £1.99.
They are available now in grocery, wholesale and independent retailers.
The long shelf life of the product would help consumers and retailers reduce food waste, added the business.
“Our new All Butter Croissants are a great addition to our popular St Pierre croissant range. With indulgent treats and morning goods currently driving bakery category growth, we are confident that this new launch will be a hit with consumers seeking out indulgent breakfast products,” said Paul Baker, founder of St Pierre Groupe.
St Pierre is currently growing 21% in value sales year-on-year, according to Nielsen.