Birds Bakery is to bring back its salted caramel doughnut to its 58 stores to raise funds for those affected by the Manchester Arena bombing.
Priced at £1 each, Birds Bakery will make 10,000 limited-edition salted caramel doughnuts, which will be available from 6-10 June. All money raised will go towards the British Red Cross Manchester appeal.
Mike Holling, head of retail at Birds Bakery, told British Baker that when the atrocity happened in Manchester, the company felt that they had to do something to help.
“We feel that this gesture would be well received by our customers and donating the full amount is the right thing to do,” he said.
The popular doughnut was used during National Doughnut Week as a promotion that raised more than £9,000 for The Children’s Trust.
“The whole bakery team is committed to making it a great success once again,” Holling added.
Birds recently opened its new site in Stretton and has announced it will open a site in Branston. The bakery will also be restructuring its Burton outlet due to a decline in sales.