In keeping with the ongoing trend for hybrids, Bridor plans to bring its Bun ‘n’ Roll, a croissant/burger-bun hybrid, to the UK market before the end of this year.

The Bun ‘n’ Roll won the much-coveted innovation award at the Sirha 2017 food event in Lyon, France this week.

The judges said: “Made from a delicious croissant dough, this pastry bun will seduce your guests with its different aspect, its incredible texture and its flavour of butter. It is ideal to create beautiful burgers.”

Bun ‘n’ Rolls are anticipated to be available un-baked and oven-ready in packs of 50, and will launch into the UK market before the end of 2017.

Erwan Inizan, Bridor sales director UK, Ireland, Nordic and Baltic, told British Baker: “We’re really excited about the Bun ‘n’ Roll and are delighted it’s won this award – we anticipate this being the next big thing and can’t wait to bring it to the UK.”

Last week Bridor launched a new line of filled croissants, and has “a raft of NPDs planned for the near future”.