Dawn Foods has launched a promotion across some of its top products that will see hundreds of prizes given to high street bakers.
The initiative will give bakers the chance to win prizes ranging from a doughnut fryer worth nearly £4,000 through to TVs, laptops, cameras and hundreds of bakery utensils.
The Dawn Foods ‘100s and 1000s’ promotion starts on 1 March 2017, when bakers can receive unique codes from special stickers on 12.5kg packs of some of the company’s top products.
The lines featured in the promotion are 10 of Dawn’s best-known mixes and bases, including: Golden Genoese Cake Base, Creme Cake Base Plain and Chocolate, Supersponge Cake Mix Plain and Extra Moist Muffin Base Plain and Chocolate, among others.
There will be instant-win prizes, including aprons, timers, scoops and scales, and higher-value prizes drawn monthly to include iPads, Samsung TVs and Nikon cameras.
A top prize of a Rotary Doughnut Fryer from Tom Chandley Ovens is being offered to one winner, while another will have the chance to win storage equipment and dry product bins, courtesy of Cambro, worth £500.
Bakers need to visit Dawn’s dedicated 100s and 1000s website dawnfoodspromotion.co.uk and enter the unique code from one of the stickers on the participating packs of product they have purchased.
If their code is successful, they can choose an instant prize or opt to go into the monthly prize draw for a higher-value item. Even if their code isn’t a winner, bakers still have the choice to be entered into the monthly prize draw if they wish.
Dawn Foods’ 100s and 1000s campaign opens on 1 March 2017 and will run until 31 August 2017.