The biannual Ones To Watch report by data experts Horizons, says Dunkin’ Donuts is the fastest growing brand.
Dunkin’ Donuts is the fastest growing brand in the UK, according to the new report by Horizons. The company tops the chart of the fastest growing brands by percentage growth rate (2013-2016).
Analyst Nicola Knight said: “They [US brands] are opening across the UK, on high streets, in affluent market towns and secondary cities, many in converted pub premises, which offer the size, location and parking facilities that suit these all-day diners.”
American casual dining outlets, whether home-grown or US-based, have also been attracting the attention of investors as well as larger operators, largely because of their rollout potential and scaleability.
To qualify for inclusion in Ones To Watch, a restaurant or quick service concept must have between five and 25 outlets and a growth in outlet numbers of at least 20% over the past three years.
Fastest growing Ones to Watch brands by percentage growth
1. Dunkin’ Donuts
2. Bob and Berts
4. Pita Pit
= Chicken Shop
6. Red’s True Barbeque
7. Grillstock Smokehouse
= Toro’s Steakhouse
= Palm Sugar
= Grind & Co
In January, Dunkin’ Donuts’ managing director left to join Domino’s.