The nation’s bakery brands are keen to serve up treats, regardless of dietary requirements, with several rolling out plant-based items for the annual Veganuary celebration.
Similarly to last year, there are doughnuts galore with Borough 22, Donutelier, and Longboys rolling out vegan-friendly options to add some joy this January.
Notably, many bakery businesses are bringing back tried and tested vegan-friendly products rather than launching new ones. Here, we take a peek at some of the sweet and savoury plant-based items being made available for Veganuary 2025:
Matcha doughnuts, Borough 22
Plant-based, gluten-free doughnut brand Borough 22 has teamed up with matcha bar PerfectTed to create a vibrant box of sweet treats that taps into the trending flavour of matcha this Veganuary.
The box contains six handcrafted doughnuts each made with ceremonial-grade Japanese Uji Matcha Powder. Three of the doughnuts in each box are topped with a glossy matcha glaze while the remaining three are filled with a velvety match cream and dusted with icing sugar. They are available for London delivery priced at £34 a box or from Selfridges Foodhall London for £6.49 per doughnut.
Plant Chef sandwich and wraps, Tesco
The nation’s largest supermarket has boosted its food-to-go options with a trio of new additions as part of its Plant Chef range. They are:
- Red Pepper Falafel Sandwich (£2.85) – Tomato bread filled with mixed herb & red pepper falafel, houmous, tomato dressing and pea protein alternative to mayonnaise with red pepper and spinach
- Tagine Roasted Veg Mix Wrap (£3) – A mix of chickpeas, peppers and onions in a spicy tomato & onion sauce, with red peppers and spinach in a spinach tortilla wrap
- Limited Edition Saag Aloo Style Wrap (£3) – A spiced tomato, onion & chilli sauce, curry roasted potatoes, and spinach in a spiced tortilla.
Veganuary Survival Kit, Cake or Death
Plant-based brand Cake or Death has created a Veganuary Survival Kit packed full of baked goods which freeze well to help consumers going throughout the month.
The hamper, priced at £65, contains the business’ signature fudgy brownies, a box of Mixed Flapjacks, Bake At Home Cookie Dough, a Chocolate Fudge or Sticky Toffee Bake At Home Pudding with sauce and a pair of Cake or Death’s iconic socks for added cosiness.
Gourmet doughnuts, Longboys
Gourmet finger doughnut specialist Longboys has unveiled a quartet of indulgent plant-based treats, with a mix of classic combinations and tropical flavours among the line-up.
- Tropical Pandan Longboy – Pineapple passion compote and pandan coconut crème, topped with roasted coconut chips
- NXT Chocolate Hazelnut Longboy – Vegan praline, creamy NXT milk chocolate crèmeux, and roasted hazelnuts
- Peanut Butter Jelly Longboy – Blackcurrant jam, vegan peanut crème, and caramelised salted peanuts for the ultimate nostalgic treat
- Apple and Blackberry Crumble – Apple & blackberry compote, vanilla custard, cinnamon crumble, poached apple, blackberries.
Chocolate & Caramel Muffin, Starbucks
Coffee behemoth Starbucks is boosting its bakery range for Veganuary by bringing back its vegan Chocolate & Caramel Muffin. Priced from £2.65, the plant-based chocolate muffin features a caramel centre and is sprinkled with cocoa and sugar nibs.
Vegan Apple Cake, Sponge
Online cake business Sponge has embraced warming flavours for its limited-edition offering in the form of a Vegan Apple Cake. The recipe features juicy apples and caramelised brown sugar as well as cinnamon, ginger, cloves, nutmeg, and allspice to create a ‘perfect treat for long, cold January days’. The cake is available from Sponge’s website, costs £14.99, and serves 10-12 people.
Spicy Vegetable Curry Bake, Greggs
Greggs is bringing back its Spicy Vegetable Curry Bake for Veganuary 2025. The bake is packed with peppers, carrots, chickpeas, parsnips, potatoes, broccoli, and sweetcorn, combined with a curry sauce for an extra kick. It’s available nationwide and priced from £2.10 or from £3.35 as part of the savoury bake deal which includes a hot drink.
Swirl collection, Donutelier
Premium London-based doughnut brand Donutelier is treating customers with a duo of pastry swirls in raspberry marzipan and chocolate variants. The fruity version has a raspberry & marzipan filling and is topped with fondant icing, raspberry jam, freeze dried raspberries and rose flakes. The cocoa option, meanwhile, has a chocolate & almond filling, topped with dark chocolate, cocoa crumble, chocolate ganache, praline, and hazelnuts.
Both are priced at £6.40. They were first introduced as part of Donutelier’s Veganuary range in 2024 but proved so popular they are returning for 2025.
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