Birmingham’s NEC filled with the aroma of freshly baked bread last month as 150 products did battle for the title of Britain’s Best Loaf 2017.

Yorkshire-based Seasons Bakery ultimately claimed the title with its innovative Beetroot Multiseed Sourdough loaf, chosen as the standout winner from the contest’s five categories: white, sourdough, innovation, wholegrain and gluten free.

Below you can see pictures of all the winners collecting their trophies, at the Farm Shop & Deli Show, and get a glimpse of some of our expert judges in action at the Rank Hovis-sponsored event.

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BBL 2017Britain’s Best Loaf winners 2017This year’s Britain’s Best Loaf contest comprised five categories: white, sourdough, innovation, wholegrain and gluten-free.cameramake NIKON CORPORATIONfocallength 105height 360fnumber 3.2exposuretime 0.003125camerasoftware paint.net 4.0.9originaldate 4/24/2017 2:16:32 PMwidth 640cameramodel NIKON D4Among the expert judges were (left to right) former Rank Hovis technical sales manager Colin Lomax, Baking Industry Awards 2015 baker of the year Alex Gooch, and Baking Industry Awards 2016 rising star winner Claire Toynton.cameramake FUJIFILMfocallength 16height 359fnumber 2.2exposuretime 0.008camerasoftware paint.net 4.0.9originaldate 4/24/2017 2:33:09 PMwidth 640cameramodel X-Pro2This year’s competition attracted around 150 entriescameramake FUJIFILMfocallength 16height 360fnumber 3.6exposuretime 0.008camerasoftware paint.net 4.0.9originaldate 4/24/2017 2:37:32 PMwidth 640cameramodel X-Pro2The winner of the white loaf category was Arthur Chatwin’s for its farmhouse loaf. The bakery’s Nigel Attwell collected the award from British Baker editor Vince Bamford (l) and Rank Hovis business unit manager Tony Staniforth.focallength 44flash 15cameramake NIKON CORPORATIONheight 360fnumber 5.6exposuretime 0.005camerasoftware paint.net 4.0.9originaldate 4/24/2017 6:33:00 PMwidth 640cameramodel NIKON D4Barbakan Delicatessen in Manchester took the title of best wholegrain loaf.focallength 44flash 15cameramake NIKON CORPORATIONheight 360fnumber 5.6exposuretime 0.005camerasoftware paint.net 4.0.9originaldate 4/24/2017 6:33:55 PMwidth 640cameramodel NIKON D4The sourdough category was won by Clervaux Artisan Bakery & Café, Darlington, for its Clervaux Country Sourdough focallength 42flash 15cameramake NIKON CORPORATIONheight 360fnumber 5.6exposuretime 0.005camerasoftware paint.net 4.0.9originaldate 4/24/2017 6:34:48 PMwidth 640cameramodel NIKON D4Free Me Foods Ltd, which trades as ’When It’s Scone It’s Gone’, won the gluten-free category with its Sun-dried Tomato Loaf.focallength 42flash 15cameramake NIKON CORPORATIONheight 360fnumber 5.6exposuretime 0.005camerasoftware paint.net 4.0.9originaldate 4/24/2017 6:36:32 PMwidth 640cameramodel NIKON D4Seasons Bakery won the innovation category with its Beetroot Multiseed Sourdough loaf, and went on to take the title of Britain’s Best Loaf 2017.focallength 38flash 15cameramake NIKON CORPORATIONheight 360fnumber 5.6exposuretime 0.005camerasoftware paint.net 4.0.9originaldate 4/24/2017 6:37:23 PMwidth 640cameramodel NIKON D4A big ‘thank you’ to our expert judges for their hard work on the day.focallength 16flash 1cameramake FUJIFILMheight 340fnumber 5.6exposuretime 0.00625camerasoftware paint.net 4.0.9originaldate 4/24/2017 5:19:06 PMwidth 640cameramodel X-Pro2

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