Pladis has unveiled what it claims to be its biggest Christmas brand campaign, which will feature NPDs from McVitie’s, Jacob’s and Carr’s.
Activity includes McVitie’s extending its Digestives Nibbles range to include a limited-edition White Chocolate variant, as well as a new Milk Chocolate Digestives Postbox Tin and Moments chocolate box. The Nibbles packs will be priced at £1.99, while the Moments chocolate box and Milk Chocolate Postbox Tin carry a £10.00 rsp.
Meanwhile, Carr’s will be launching its first NPD for some time, with its new Batons, while Jacob’s Crackers will be adding another variant to its Cracker Crisps range with the Sour Cream & Chive Caddy. The Batons will be priced £1.49 for a 100g box and Jacob’s NPD will be priced £3.49 for the 230g tubs.
The seasonal campaign will involve a promotion giving consumers the chance to win a trip to Lapland or family days out by unlocking the ‘Merry Biscuits grotto’. To enter, people will find a unique code on promotional packs of products such as Jacob’s Caddies. They must submit the code online to discover if they’ve won one of the family days and to be registered for the prize draw with a chance to win a trip to Lapland.
“We’ve injected some real Christmas magic into our creative approach – from new packaging designs and an amazing on-pack promotion through to stand-out in-store activity,” said Hena Chandarana, UK trade communication controller at Pladis.
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