Greggs is boosting its hot food offering by rolling the range out to more shops and adding new items.
Following the continued success of trialling its hot menu launches, with products including a range of Chicken Burgers and Fish Finger Sandwiches, Greggs has added the BBQ Crispy Chicken Burger and BBQ Chicken wrap to its sizzling hot menu line-up.
The BBQ Crispy Chicken Burger is a new twist on an old favourite and features a soft corn top roll filled with chicken breast coated in crispy crumbs and salad leaves, topped with BBQ sauce and mayonnaise. The BBQ Chicken Wrap, meanwhile, sees Southern Fried Chicken Goujons nestled on a bed of salad leaves, cucumber, and tomato, topped with BBQ sauce and mayonnaise encased in a soft tortilla wrap.
Available in select shops from 6 February, the made-to-order hot menu items are designed to give Greggs customers ‘even more choice and variety’. The hot range is now available in over 150 shops with an ambition to double the availability of it to more than 300 shops by spring.
However, this still only represents just over 10% of its total estate which sat at 2,618 shops as of 28 December 2024. Nevertheless, Greggs is going from strength to strength with turnover surpassing the £2bn mark for the first time and a record number of shops opened in its latest financial year.
Continuing to broaden its appeal to new and existing customers through menu development, marketing, and extension into new channels and dayparts is a big part of its strategy. Its venture into the evening occasion is paying off, thanks partly to the success of its pizza offering, with sales of pizza boxes and pizza bundle deals tracking upwards.
Elsewhere, Greggs has also reintroduced the Katsu Chicken Bake and Cherry Bakewell Muffin. The bake sees tender chicken breast in a Japanese-inspired Katsu-style curry sauce, wrapped in puff pastry and topped with a spiced crumb.
As the name suggests, the muffin embraces the classic flavours of a cherry bakewell tart in muffin format. The cherry bakewell flavour muffin has sour cherry flavoured pieces throughout, is filled with cherry jam and covered with white fondant topped with a glacé cherry.
The cinnamon drinks range is also returning, including the Cinnamon Swirl Latte, Cinnamon Flat White, and Iced Cinnamon Latte hitting selected shops across the UK.
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