Lotus Bakeries has rolled out a trio of sandwich biscuits, one of which sees its iconic Lotus Biscoff spread sandwiched between circular versions of its biscuits.
Milk Chocolate and Vanilla variants are also available. The treats made their debut in Tesco and are sold in packs of 15 biscuits with an rsp of £1.39.
“Our most recent NPD has been focused heavily on cross-category, which makes this our biggest innovation yet that no one saw coming. We know Lotus Biscoff fans will adore this new creation because it features the same distinctive flavour and moreish crunch but with an exciting new twist, which we hope will also introduce new customers to the brand,” said Frances Booth, UK category & development marketing manager.
The business also highlighted the plethora of Lotus Biscoff products popping up across the market.
In July last year, it launched Biscoff & Go snack packs for the convenience market. It also teamed up with Krispy Kreme to create a co-branded doughnut, while Costa introduced a spiced Lotus Biscoff Muffin as part of a limited-edition autumn menu.