M&S starts cake delivery service for celebrations

Marks & Spencer has launched its first online birthday cake delivery service.

The new service is designed for celebrations during lockdown, and each birthday cake can be sent with a personal message.

Delivery slots are limited so customers are advised to place their orders in advance and check back as new slots are added, said the retailer.

The service offers cakes including a Colin the Caterpillar Gift Bag, Happy Birthday Rainbow Cake with Sparkling Rose Gift Set and a Chocolate Birthday Cake with Candles.

  • Colin the Caterpillar Gift Bag (£20) contains a Colin the Caterpillar chocolate sponge roll cake filled with chocolate buttercream, encased in a milk chocolate shell and sprinkled with milk chocolate beans, vegetarian Colin sweets, a foil balloon and a Juco gift bag.
  • Happy Birthday Rainbow Cake with Sparkling Rose Gift Set (£30) features a rainbow layer sponge cake covered in buttercream, a bottle of Casa di Amello Rose Spumante and a personal message.
  • Chocolate Birthday Cake with Candles (£10) includes a chocolate fudge cake with ten spotty candles and holders.

The new M&S service comes as bakeries and suppliers across the UK are rolling out online home delivery, including Newlands Home Bakery and Delice de France and Toastyfresh.