The annual day to celebrate toast is back on 23 February in association with Kingsmill and Tiptree World Bread Awards.
On that day, Kingsmill and Tiptree World Bread Awards, in association with Brook Foods, will be celebrating all things toasty – toast is Britain’s favourite smell according to professor Tim Jacob from the School of Biosciences at Cardiff University, who found it triggers memories of happiness.
On the day there will be a Twitter discussion on how best to enjoy your toast. Tweet @WorldBreadAward with the hashtags #NationalToastDay #Kingsmill and #LoveToToast or post on the Facebook Page.
Everyone who uses the hashtags will be entered into a competition to win prizes including a toaster and a year’s supply of Kingsmill Super Toasty, which was rolled out last month.
There is also a Tiptree breakfast hamper full of preserves and sauces to win as well as two Lakeland bread makers.