Pork Farms’ new sharing pies are being promoted through a £10m on-pack giveaway promotion.

The Nottingham-based firm has created the 295g pies, which come in four varieties including medium Melton Mowbray, Scotch egg, medium pork pie with Branston Pickle, and chicken, ham and pork pie. The new line is being promoted through a multi-million-pound giveaway, with a Mini Convertible as the main prize and rewards such as money-off vouchers for Pork Farms’ products or savings on Mountain Warehouse outdoor products.

Andy Napthine, head of marketing at Pork Farms, said: "Our sharing pies are great summer-eating products, ideal for family and friends both hosting and attending parties during this busy period. In addition, our unprecedented on-pack giveaway and link up with Mountain Warehouse should really drive category sales and further strengthen both our market share and brand awareness among consumers."

The giveaway will be supported with an advertising campaign including money-off coupons to further drive purchases. Pork Farms’ sharing pies are priced at £1.99, except for the chicken, ham and pork pie flavour, which has an RRP of £2.49.