Pukka Pies has announced the launch of a national television campaign as it looks to boost brand awareness and sales.

The advertisement will feature consumers from a cross-section of age groups enjoying their own interpretation of ‘Pukka Pie Day’.

The pie brand, which celebrates its 50th anniversary this year, will launch the advert on screens on 11 February, and will run until 28 February.

Wayne Greensmith, marketing manager for Pukka Pies, said: “2013 is a very important year for Pukka Pies, being our 50th year in business. The brand continues to go from strength to strength and maintains its position as No.1 brand in the hot pie chilled category (Source: AC Nielsen Jan-Dec 2012) and this TV campaign demonstrates our commitment to investing in the brand helping drive sales for all our customers.”