Nutritional snacks brand Pulsin has unveiled a rebrand following the celebration of its 10th anniversary.
Pulsin worked with brand consultancy The Space Creative after being impressed with its research-driven approach to design work and track record with brands such as Pukka Teas.
The overhaul includes a new logo, revamped packaging and point of sale material, which the company said “is the biggest change to the Pulsin brand in its 10-year history”.
Pulsin’s new logo features a sun and moon, which the company said represents the idea of sustained, natural energy throughout the day and night. The company added that it highlights the brand’s mission to help people avoid the unnatural highs and lows of nutritionally unbalanced, sugar-filled foods.
“We’re excited to be able to finally share the rebrand with our trade partners after a substantial investment,” said Steff Parker, marketing manager at Pulsin.
“With this major change to our brand, we feel the logo and packaging now fully reflect what Pulsin is all about – providing people with quality, balanced energy 24/7 to help get them through their days.”
Over the last decade, Pulsin has sold 22 million protein bars, raw chocolate brownies and 481 tonnes of protein powder. The brand is stock by retailers including Tesco, Whole Foods Market, Ocado and Holland & Barrett.