BFF Rolo cake

BBF has unveiled a new Rolo celebration cake, in collaboration with Nestlé Professional.

The cake has a chocolate sponge with chocolate frosting, caramel filling and milk chocolate microdots, as well as a topping of mini Rolos and caramel drizzle.

It follows the launch of its Rolo cupcakes last year. It is available this month for an rsp of £11.

“Despite the challenges of the last few months, our NPD team has been working hard to ensure our product offering remains firmly at the forefront of the industry as we respond to the growing trend for indulgent treats to help celebrate life’s milestones,” said Jonathan Lill, CEO of BBF.

The Rolo celebration cake should quickly become one of BBF’s most popular bakes, he added.

BBF has worked with a number of licensed partners within the ambient cake category, including Chupa Chups, Swizzels, PJ Masks, Boofle and Little Mix.

“The team at BBF consistently puts innovation front of mind, continuously responding to the latest industry trends to affirm its place as a market leading baker. We’re delighted to be collaborating again on another exquisite cake,” added Rob Macklin, branded confectionery ingredient category lead at Nestlé Professional.

The Rolo celebration cake is available nationwide across major retailers, including 380 Tesco stores and over 300 Morrisons stores.