British Sandwich Week, running from 14–20 May 2017, is a week-long celebration of that iconic British culinary invention, the sandwich.
Britain buys over 3.5 billion sandwiches a year, spending some £7.85bn in the process, according to the British Sandwich & Food To Go Association’s (BSA’s) 2016 data.
British Sandwich Week “is a way of focusing the consumer’s attention on this fabulous dish. Sandwich manufacturers and retailers across the UK all have their own way of celebrating this fantastic food, many offering special promotions and new ranges during British Sandwich Week,” the BSA said in a statement.
Traditionally retailers donate some of their proceeds to charity or hold buy-one-donate-one initiatives for customers to take part in. And the sandwich industry also holds its annual awards, the Sammies, in the build-up to the week (11 May). There, the Best New Sandwich, the Sandwich Retailer of the Year and many more are crowned.